BEA Americas delivers sensors, solutions, and accessories for activation and safety in several market segments including pedestrian and industrial automatic doors, vehicle gates and barriers, transportation, security and retail sensing applications. The Product Manager supports our mission to build a convenient, safe, automated world and works to achieve our vision of continued growth and market expansion.
The Product Manager combines product management and business development responsibilities to drive all stages of the product management process from initial research to new product launch and product life cycle management. In this role, the Product Manager works to understand market needs and guides the specification, development, and launch of new solutions. He/she works to develop strategic business plans and go to market plans for assigned products or product lines. The product manager utilizes collaboration and project management skillsets to champion and coordinate efforts among external customers and internal departments including sales, engineering, operations, and marketing communications. He/she is proactive in exercising ownership and direction for the “4Ps” for assigned products.
Essential Duties and Responsibilities include the following:
New Product Development:
Product portfolio management and product roadmap, including end-of-life strategies
Market analysis including segmentation and research techniques
Regularly perform pricing and competitive analysis by customer channel and recommend strategies to improve market position and improve quality or reduce costs.
Problem/solution definition, market requirements, and prioritization
Support all aspects of the development of new product specifications, return on investment analysis, product change notifications, product qualification and new product promotions
Product Launch and Marketing:
Product introduction, operational readiness and marketing/sales support
Reinforce product and brand values, supporting long-term corporate growth strategies
Effectively execute the product launch process
Manage and communicate sales information and product changes both internally and externally
Ensure that our sales teams have the appropriate set of competitive selling tools that clarify our unique product offering
Participate in sales calls, business development, and work with sales teams to assess the information we provide and our messaging effectiveness
Provide advocacy and support for the products in webinars, videos, podcasts and speaking events as needed both internally and externally. Work with marketing to develop collateral and marketing strategies to build brand awareness for BEA’s products.
To perform this position successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and /or ability required.
A Bachelor’s degree in marketing, business, engineering, or relevant field of study. MBA or engineering background a plus.
3-7 years of experience in product management for technical products, preferably electronic products in the B2B market.
Ability to prospect and engage with new potential customers and partners in order to build networks and navigate to decision makers and influencers.
Experience producing business and marketing plans with a knowledge of core marketing and stage/gate processes.
Strong interpersonal and leadership skills. Ability to work in cross-functional and cross-cultural teams and to drive consensus among groups.
Strong presentation skills
Ability to apply strategic thinking to creative and detailed execution
Willingness to travel both domestically and internationally. Up to 50% travel is possible.